My life as UX Designer.


Mad Service Jam: 48h to change the world!

From 9 to 12 March I joined a great event based in Madrid: called Madrid Service Jam.

Here I’m going to tell you how it went...just keep reading.

Sacrificing a weekend to learn Design Thinking? It will be worth it? The answer is: for sure, it was worth it!

Friday: getting started

The Jam started on Friday afternoon (yes, on Friyay).

This Jam was held in Miami Ad School in Madrid, where the staff gave us a warm welcome and they asked us to write our name (a nickname preferably) and our role (real role or something random and funny).

The space was pretty cool. It was an open space with a nice decoration and flamingos everywhere! 


To break the ice, the facilitators encouraged us to know 5 people in 5 minutes, so, we stood up and we had to “hunt” for people inside the room. This it was very funny and it was a great idea to meet others.

Once we finished this first activity, the facilitators introduced themselves and also we had a brief about the event, Design Thinking philosophy and how apply it. Our main rule was: DOING, NOT TALKING.

We didn’t know what topic of the workshop would be and we were so excited and curious about it until finally the moment came: YES, NO, YES, NO, MAYBE…

My first thought was: WTF!!! 

My face in that moment

My face in that moment

In fact, they had to put it twice because the people were astounded. Nobody understood anything. At least I wasn’t the only person who had that feeling! 

Then, the facilitators gave us some pos-its to start working (doing, not talking). We had to write the first ideas that came up to our minds, related to the main topic of course, and write them down. Then, while reading aloud, stick them on a big glass wall. In 10min the wall started to get full of colors, full of post-its.  



Once we had all the ideas in front of us, we started to make associations between them in order to make categories. So finally, we had seven categories such us Traveling, Party, Love, Politics...

At the end, each person had to choose one of these categories. You had to choose properly because your work will be focused on that category during the whole Jam. So, at the end, all the categories had a group of random and wonderful people. 

Of course, I chose "PARTY" category. We already had the f****** group!


Saturday: work hard, play harder

Well, we had the group, we had the main topic was time to get the ball rolling!

To get started, we did a brain storming related to “Party”. So, we stood up and, like we did the day before, we started to write the ideas down and to stick them on the wall.


All these ideas were only the beginning. So, once we analyzed them and we had a better understanding about which way our topic was taking, we split the group up to be quicker. One group went out (at the street) in order to make some interviews while the rest were researching on the internet and calling some friends and relatives.

Again, we decided to put in common all the results we had and finally our "Party" topic had a problem to solve and this problem would be our idea: How to create a self-sustaining festival with green energy and, in this way, reduce waste.

We started to ask ourselves which problems we had to resolve in order to find our value proposal. 

One more time, we decided to split the group (we had a super tight deadline) so, while a group started to sketch and prototype a landing page, the other one would be building a scale model.



Sunday: time to share

We had just Sunday morning to redifine and rework some tweaks. We asked some colleagues if the could pass by to take a look to our work in order to get feedback and improve the last details. User testing is always good, even if you don't have much time to make all the improvements.

Finally we had the following:

- A scale model (which looks super cool) about what green festival is and what could offer to the final users.

- A landing page about us and our products.

- A promo video which was recorded that morning and it was a blast.  

So, after spending the whole weekend meeting new people, laughing with them, thinking a lot about how we could change and improve the world and sharing all our knowledge...Shall I tell you that, of course, it was worth it?